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Search results for “consumer survey”
Engaging guests post a booking is done - how to excel in this arena?
09/10/2018
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10:17:17 AM
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Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.
Online reputation, mobile experience and direct bookings remains focuses
07/31/2018
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9:34:22 PM
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U.S hospitality businesses focused on online reputation management, choosing the right marketing tools to cover global travelers. 87% of those surveyed said that having a mobile enabled website/app is important.
Amazon tops list of alternative platforms for travel booking
06/14/2018
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5:27:43 PM
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Legacy airlines and booking engines face multiple challenges. OAG surveyed that Amazon platform has passed google and Facebook to become a traveler's preferred booking choice.
Fraudulent hotel bookings hit $5.2 billion in 2017
05/11/2018
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4:53:02 PM
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The survey found that fraudulent bookings translated to 28.5 million hotel stays in 2017.
Time for business travel management to become more sophisticated in China
05/29/2018
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8:05:14 AM
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Online booking tools and apps are picking up in China, but the category also needs to look at other areas such as integration of travel and expense management systems.
Winning over today's Chinese travelers means harnessing the power of digital
05/11/2018
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10:25:30 AM
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Focusing more on the traditional trade marketing side means missing out on attracting China's increasingly free independent travelers who turn to digital, social, and pop culture for trip planning and inspiration.
For hoteliers: 6 steps to success in text messaging and chat
04/24/2018
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10:00:09 AM
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56% of people would rather message a business than call customer service and more than half of respondents said they are more likely to shop with a business they can message directly.
Travelers’ preferences and perceptions of hotel loyalty programs
04/17/2018
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6:35:56 PM
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Pproperties should remain optimistic with younger demographics noting the highest propensity to join loyalty programs and say their loyalty is growing.
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